It all starts well, you are getting ready to promote your business services and send a lovely brochure sample to your printer right on time. Then the day comes when you get back your brochure sample and a package from your printer. You eagerly open the box to pull a copy and when you take a look, it becomes the shock of your life. That lovely blood red cover sheet turned into pink, lamination is wrinkled for which you paid extra, smudges on the entire page, many pages are missing, texts are wonky, missing information, pictures are gone and above all, wrong number of copies.
Printing experience can be really disastrous if you do not choose from right printing solutions. If you search in yellow pages you will find myriads of printers of which many of them aren’t even professionals. Though they all promise to be experienced and provide industry standard class of printing, not to mention they are all fakes. These printers attract you with their sugar coated word and cheaper price, but fail to perform up to the mark.
However, they take away your money as a cost of their ‘labor’. But here, what matters is the quality that is missing in many printed jobs done by these ‘anonymous’ companies, which directly impacts your business reputation, time, effort and most importantly your business plan that you had plotted to employ through your brochures. So, at the end of the day the entire loss is yours, just because you committed the mistake of not choosing from right printing solutions. Certainly, you need to be aware while making your choice.